"Do you even know how to make money through business?"
A venture capitalist once asked me sarcastically, when I put
forward an idea about making an e-commerce website for buying used cell phones
and laptops and selling them again after adding on some commission.
Few obvious worries were, "why would people sell you?
And why would they buy from you?"
I explained to him, "Mr. Clarke, you know why Google suddenly
came in and just swiped the market in a decade, why amazon.com
or flipkart.com and all other e-commerce companies have nailed the traditional market. It's all
about the easiness you offer to the customer."
Can you even imagine your life if Google crashed some day,
how will you be able to search what's new and latest in the market? Google offers easiness to people, in return people use google frequently and consistently. It offers free services to people like Youtube and Blogger, so that it can connect to more and more people and when it acquired the strength, Google made them its market.
Do you like
buying things by going to the showroom late evening after all that tiring day
or just ordering them with a click. If you can
make their lives easier, they are ready to pay you any and everything. You know
Mr. Clarke making a delicious pizza has never been a breakthrough, but free home
delivery of that pizza has been a breakthrough, as anyone
would prefer to eat on their couch rather than on the store's table.
These days, everyone wants to follow the trend like use latest cellphones, but the only problem is that everyone can't afford it. So I am offering them a platform to
sell the oldies and buy a new one, this way they are able to manage a few bucks
for the new one. The basic problem with buying second hand products is the guarantee or reliability, but when buying from a company, the problem is solved, we will buy tested products, and sell them with a warranty of 3 months.
"Yes Mr. Clarke I know, how to make money through business,
you should plan a business which makes the lives of people around you much
easier. Now I am going to make this entire buying and selling process easier, by
sending one of our men at their place to receive, what they want to sell and to
deliver whatever they have ordered. This way they can sell their mobiles and
laptops from their homes."
Then we can renovate these mobiles and laptops,
if possible, and sell them after adding suitable commission charge and they will buy, because they are getting the same features, same product, at minimum price, that too with a warranty. And don't worry about the cost of sending a person to receive or deliver. All that can be well managed, Amazon is doing it even for a 50 rupees book, I am sure we can do it for a 10,000 rupee mobile.
So Mr. Clarke this is how I will make money though business,
By Making Lifestyles Easier."
While planning a business, we
always focus upon making money, but we should focus upon making the business
user friendly and the money inflows automatically. Make your customer feel
blessed and happy.
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