KBC's Ethical Entry: Touching advertisements

KBC's advertisements very well target the Indian sentiments, touch the religious and regional chord.

Kaun Banega Crorepati's 8th season will be on air from mid of august, meanwhile as always KBC has knocked the television sets with the well known charisma of Mr. Amitabh Bacchan and sentimental topics running across the country like the Hindu - Muslim issue and our North eastern friends.

A bit of History, Civics and Geography of the show: 

KBC was first aired in 2000 based on the famous UK based game show, Who Wants to be a Millionaire, and was hosted by Amitabh Bachchan. Since then KBC has screened 7 seasons with two broadcasting channels Star plus (Season 1,2 & 3) and Sony Tv (4 to till date) and Shahrukh Khan also joined the show as an anchor in Season 3 (2007) because BigB couldn't continue due to his bad health. He came back in season 4 (2010) and in season 5 (2011) KBC became the most popular show on Indian television and broke many TRP Records. CNN IBN awarded Mr. Amitabh Bachan and the Team KBC as Indian of the Year- Entertainment. KBC was played on various channels in Pakistan and was hugely followed by Pakistani audience. The show also won acclaim in UK, USA and Canada.

"Common Man", being the central point in last season, "Everyday Heroes and Community Bonding" will be the theme for this season. "There are many contestants that come to the game show with great aspirations and expectations and if through the show and the game, we can give them an opportunity to become a game-changer in their life, it gives all of us great satisfaction," BigB said in an interview. And added, "Yahan sirf paise hi nahi, Dil bhi jeete jaate hain". 

This promo ad was screened on air in the month of may and it clearly indicates the intentions of the show, that how a 70 year old man made his wife happy regardless of that he won just 40,000 INR. 

Other commercials being screened these days are far more sentimental and focused to create awareness on certain issues in the country.

In this ad the girl Purnima belongs to a north eastern state and her first question is, "The city Kohima is in which country?" and the options were Nepal, China, India and Bhutan, surprisingly the girl opts for an audience poll, and BigB tells her the result as, 100% people says its India and adds, "Everybody knows this!" to which the girl ironically replies, "Yes! Everyone knows it, but how many believe it?" This ad successfully comments on the racism and alienation of our friends from northeastern states often designated as Chinese or Nepali.

Continuing the legacy of hiding the facts, a Government official filed a complaint with the Broadcasting Content Complaints Council (BCCC), to discontinue the ad as the promo could create controversies and the question about Kohima was in extremely bad taste. I must say, "Why he never filed a complaint when these people were facing brutal attacks almost everywhere in the country."

Another ad featuring a Hindu - Muslim neighborhood. The Hindu family sees off their son with traditional Tikka and Aarti for the KBC and the Muslims mock them. During the show The Hindu guy stucks on the question, "What's the meaning of As-salamu alaykum ?" And he opts to call a friend, and the phone rings in the Muslim family and the our arrogant, yet cute Khan BaBa answers, "Allah Tumhe Salamat rakhe beta!".

The ads send a great message to all the Indians and the Mankind, but observing what's happening in Saharanpur, we still can't say how much impact they can do on those politicians who divide us. 

Liked the Poetry - "Like" An Arrogant Writer on Facebook & Follow me on Google+. Also, Share it with your friends, By simply clicking on the tabs below...

Receive Latest Update via Email:

Just Drop Your Mail under "Receive Updates via Email", on the Right Sidebar and Confirm Subscription from your Email Account..